THE nationwide #FinishWaterWaste campaign has just relaunched with the goal of donating 10 million litres of water to drought affected communities.
The campaign aims to surpass the success of last year’s inaugural campaign which saw 6.8 million litres delivered to farmers around Australia.
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#FinishWaterWaste is a joint initiative between dishwashing powder company Finish and Coles supermarkets to encourage Australians to curb their daily water usage to 40 litres.
The campaign claims 40 litres can be saved by not pre-rinsing dishes before stacking them in a dishwasher, and claims the average daily water usage by Australians can exceed 300 litres.
Finish will donate 40L of water for every social media post which uses the #FinishWaterWaste hashtag and demonstrates water saving activities.
The company will also donate 40L of water to Rural Aid every time Finish Quantum Ultimate Pro is purchased at Coles stores nationwide.
Donated water will be distributed by Rural Aid.
For more information visit the Finish Water Waste website.