By HARRY CLARKE

CREATING your own BEEF 2021 itinerary from the scores of events, attractions, seminars and social functions happening throughout the expo is now a seamless process thanks to a purpose built event mobile app.

Downloadable for free on IOS and Android phones, the Beef Australia 2021 app is the perfect platform to keep across all facets of the triennial event, to be held in Rockhampton from May 2-8.

There are profiles on every one of the dozens of speakers, a list of all food vendors set up around the Rockhampton showground, a detailed program of events, and much more.

The Rockhampton Showground in full flight during BEEF 2018

Taking the program to the tech space is symbolic of a heightened focus on the booming AgTech industry at BEEF 2021.

The evokeAG Pitch in the Paddock introduced in 2018 will be returning, highlighting amazing innovation in the beef industry as entrepreneurs pitch their cutting edge new products to expert judges in the hope of winning a $10,000 prize.

Also this year will be the launch of the Ken Coombe Tech Yards – a designated precinct set up at Rockhampton State High School throughout BEEF 2021 to showcase the latest in cattle industry AgTech.

Beef Australia board director Jess Webb (pictured) said the pavilion will be a world first display of emerging Australian and international technologies.

“We noticed in 2018 that there was a whole range of new companies that hadn’t come on as exhibitors. It was a real indication of this burgeoning AgTech sector,” she said.

“Fast forward three years and there’s obviously been even more growth in this sector in Australia and internationally, so it was just a natural evolution for Beef Australia to try and encompass those developments and showcase the best tech to such a key stakeholder base.

“Anyone in the tech space looking to innovate and help improve the beef industry have been able to put their hand up to get along to our tech yards precinct.

“There are plenty of varied companies attending. We’ve got some of the most incredible free talks taking place throughout the week from some big names in AgTech.

“The whole precinct will be quite playful and challenging – think Google HQ meets the paddock, meets Beef Australia”.

The Ken Coombe Tech Yards honours the late Ken Coombe OAM, a beef industry identity and the Chair of the first Beef Australia event held in 1988.

The exhibit will feature booth spaces dedicated to market-ready tech and innovations, a demonstration area, and displays of “blue-sky” technologies that the beef industry can look forward.

Ken is recognised as a pioneer of on-farm computer technology, engaging with the CSIRO, DPI and others. He was an enthusiastic supporter of beef research, focusing on fertility, genetic selection, nutrition, and pasture improvement.

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