AUSTRALIA’S proud ovine industry has done it again.

In time for Australia Day and true to form, Lamb Australia has partnered with Meat & Livestock Australia (MLA) to produce another hilarious annual advertisement for our most tender meat delicacy.

Eccentric sports commentator Sam Kekovich returns as the face of MLA’s Australian Lamb campaign, which taps into our national psyche in famously amusing and irreverent fashion at the height of every Summer.

The clips are known for featuring cameos of well known Australian identities and making us laugh with self-depreciating Aussie humour – and this year is no exception.

Titled “The Lost Country of the Pacific”, the ad this year pokes fun at some of the more questionable situations Australia has found itself in amid the pandemic, all the while promoting lamb in time for Australia Day celebrations.



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