THE team behind the Business Navigator Western Down program is holding free workshops beginning at the end of October to help small businesses leverage the power of social media to grow and attract new customers and clients.

Business Navigator, an initiative of Shell QGC, is a free business growth advisory service which assists small business owners throughout the Western Downs take their ventures to new heights.

The new 90-minute Social Media Basics workshops, hosted by 30-year small business veteran Tracy Sheen, will begin in Tara on October 25 and be held in Miles, Wandoan, Jandowae, Chinchilla and Dalby over the ensuing fortnight.

The workshops are being delivered in partnership with the Western Downs Regional Council. For details on dates, times and how to register visit the Business Navigator Western Downs website.

Tracy Sheen, host of Western Downs Business Navigator’s Social Media Basics workshops. IMAGE: Supplied

Tracy, a certified practicing marketer, founder of The Digital Guide and author of Australia’s 2021 business book of the year “The End of Technophobia”, said she was passionate about closing the “digital divide” and showing “technophobes” how to cut through the digital noise.

“We are all at different levels of using tools such as Facebook and Instagram, understanding the platforms, and where they fit in our business’s overall marketing strategy. These workshops cater for the different skill levels of small business owners,” Tracy said.

“You can register for a beginner or intermediate session of the workshops depending on your level of experience. There’ll certainly be something to learn whatever stage you’re at with your social media strategy.”

Beginner sessions, for those relatively new to Facebook, will go through the “mechanics and anatomy” of Facebook and Instagram and how they can be used to reach your ideal clients.

Intermediate sessions will me more focussed on improving your existing plan and strategy, and using social media to build a larger and more engaged audience.

Sessions are free to attend and bookings are limited. Those interested are urged to register as soon as possible via the Business Navigator Western Downs website.

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